Pablo Helguera » Advertising http://pablohelguera.net Sat, 07 Apr 2012 12:46:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Everythingness (2000) http://pablohelguera.net/2000/10/everythingness-2000/ http://pablohelguera.net/2000/10/everythingness-2000/#comments Mon, 09 Oct 2000 02:12:19 +0000 admin http://pablohelguera.net/?p=844 Everythingness

Exhibition and performance

Viper International Festival, Basel, October 2000

infinitepower1

 

Everythingness was a fictional corporate campaign that included a corporate presentation and a series of ads parodizing the corporate world’s obsession with efficiency and speed in the information age, proposing an impossible world where the limitations of the dimension of time are eliminated. The performance text included quotes by Hegel, Borges, and Bill Gates’s book Business at the Speed of Thought.

]]> http://pablohelguera.net/2000/10/everythingness-2000/feed/ 0