Pablo Helguera Archive

Everythingness

Exhibition and performance

Viper International Festival, Basel, October 2000

Everythingness was a fictional corporate campaign that included a corporate presentation and a series of ads parodizing the corporate world’s obsession with efficiency and speed in the information age, proposing an impossible world where the limitations of the dimension of time are eliminated. The performance text included quotes by Hegel, Borges, and Bill Gates’s book Business at the Speed of Thought.