We all Need a Pygmalion (2005)
We All Need a Pygmalion is a performance work that accompanies the presentation of the Pablo Helguera Manual of Contemporary Art Style. Presented in the form of a social etiquette workshop for the art world. the audience is led through a series of examples on how to best dress, speak and promote oneself discreetly within the art world.
We all Need a Pygmalion has been performed in London, Berlin, New York, Mexico City, and many other cities, including in institutions such as the ICA Boston, the Hirshhorn Museum in Washington DC, and others.