Zagat (1999)



Zagat consisted in using the format of the restaurant reviews of the famous Zagat Survey – a New York-based publication which uses user’s quotes to construct its reviews and ratings. New York restaurants who get a positive review generally display a laminated printout of the review at their entrance.  These reviews, using the same quotes from such restaurant reviews, were geared toward art world stars of the moment such as Richar Serra, Matthew Barney, and Francesco Clemente.  The project is a precursor of the Manual of Contemporary Art Style.

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